What every modern business website needs

22nd May 2017 Red Man Media

Your business website is it’s own living organism on the internet, it must be constantly ‘fed’, looked after and updated so it reflects your business in the best possible light! Follow these tips so your customers get the best experience from your website which will lead to more business for you!

So, it’s finally time to update your clunky, non-responsive and under performing business website. You’ve decided that it’s tacky design, pixelated imagery and link overloads, which gave users (if there were any) an almighty headache, just won’t cut it anymore.

But the effort you say? You’re too busy? Haven’t got the resources? We’re here for you.

We know planning a new website for your business can be a large and seemingly daunting task – that’s why we’ve outlined a checklist of what you should put in place before you begin your new website journey.

Clear navigation

Once people have landed on your site, you must ensure that the navigation system is clearly structured so that every different section of the website is easy to reach and the information they may want to obtain is easily accessible.

Needless to say, if the navigation is clear then the user will have a more enjoyable experience on your site, meaning they will stay on the site longer and have a look around.

The more a user looks around your website the odd’s of you gaining business from them grows exponentially.

User experience

This is how people respond to what they experience when they visit your site. Every pixel of how your website is designed impacts on user experience. The colours used, where the imagery is located, the call to action… everything. If you provide people with a pleasurable experience they will stay on the page longer, tell their friends about your site and make a purchase.

Fresh content and images

People love fresh, engaging and vivid imagery. In the modern age of the internet, content goes stale extremely quick. Ensure that your imagery is fresh and vibrant and reflective of the business it is promoting. If the imagery is bad, people will rightfully assume that the service being provided is reflective this – and that’s the last thing your new website needs.

Calls to action

This is a line of text that prompts a user on your website into a desired action. ‘Register now’, ‘Get a quote’, ‘Try it for free’ are all classic examples. If the call to action is executed properly it will drive leads and sales for your business. Be careful not to make the call to action to intrusive as it will turn people away from your website.

Responsive/Mobile Optimised

In 2016, mobile finally overtook desktop as the primary device used to access websites. However, this doesn’t mean that everybody is prepared to adopt the mindset of ‘Mobile first’ and the reluctance to accept this mindset could cost you dearly.

Mobile users are goal orientated, so the user experience must include a friendly design and quick page speed.

Strategy –‘If a tree falls in a forest and no one is around to hear it, does it make a sound?’

When designing a modern website, it’s not enough to think just about the website itself. You must develop a strategy of how you will drive your target audience to the site and then how you will make them take a desired action.

Set a goal and make sure that all avenues that lead to it are clear and concise.

Develop a content strategy plan of how you will bring all the desired people to your site.

Clean coding

Your website must be coded accurately, efficiently and cleanly. The website may seem to work normal, but the download times may lag and this may deter users from returning to your site. A cleanly coded website can also help SEO purposes so that you are easier to find in a Google search.

Clean coding also makes it easier for ayou to make changes to the website at some point in the future. If the coding is bad it will be an absolute headache to make changes, but if it is coded well then the changes will be much easier to implement.


Certifications are not the be all and end all when it comes to trying to sell a product or service. People want to see real examples, not just pieces of documentation saying you have the ability to provide the service. Results speak louder. However, that is not to totally dismiss the importance of having a certificate. In the world of business, you always need an edge over your competitors and a certificate may differentiate between a potential client or customer choosing your business over a competitors. Every small margin counts.


A blog is a simple yet super effective way of increasing search engine traffic to your site. Having a blog on your website means that more of your web pages get indexed – this is great for SEO purposes and means your website may be found easier in a Google search.

A blog also makes your business stand out by humanising your brand and gives your brand a bit more personality, which can also help it stand out from your competitors.

A regularly updated blog on your site also helps you to build authority in the industry you are writing about and helps generate inbound links.

Google Analytics

Google Analytics is a free tool that tracks and reports website traffic. Google Analytics enables you to identify which pages and links your visitors click most and allows visitor segmentation – which helps you target the right audience and helps fine tune your website (and your marketing). Google Analytics is a devilishly handy tool and as Caroline in the office says – ‘If you can’t measure it, it doesn’t exist’.

Is your website in need of a facelift? Get in touch today and our web experts will talk you through how we can help you improve your ranking and get the attention you deserve!

Don’t forget to follow Red Man on Twitter @red_man_media and on Facebook!