Brand identity design

Wafre Lodge

The Challenge

REA Grimes required a new logo, branding and a responsive website that would work on all devices, with easy navigation and clear visuals for the features and houses of the development. They also required a stylised professional brochure for print and download, signage and flags.

We created the fresh look and feel through both online and offline touchpoints – which included the logo print materials, signage and website. With the logo we tried to evoke the heritage of ancient history of Ashbourne by implementing a dolmen feature into it, riffing on the theme of the Ancient East. The logo also has a nod to the W in the Wafre Family Coat of Arms.

We ensured that the website was fully optimised for mobile visits using an adaptive web design that didn’t degrade the desktop experience. The adaptive web design used layout and content that was tailored to desktop, tablet and smartphone screen dimensions.

Services Provided

  • Logo design
  • Brochure design
  • Web Design
  • Web Development
  • Online display advertising
  • Email marketing
  • Signage design