Facebook Marketing & Ad Campaign

Stepaside Park

  • Project

    Facebook Marketing & Ad Campaign

  • Client

    Stepaside Park

  • Date

    October, 2016

  • Project Category

    Digital Marketing

  • Project Evaluation

The Challenge

Red Man Media assisted McGarrell Reilly with Facebook marketing and advertising  campaign for their new homes development in Park, Dublin 18.

The Results


People reached ad campaign


website visits


video impressions on Facebook

Strategy and Tactics

We were appointed by McGarrell Reilly Group to establish and build a digital presence for this housing development. This was to act as a pre-launch platform for the upcoming launch of new homes.

To promote Stepaside Park, we used a combination of Facebook advertising objectives that included, promoted posts using video sliders, lead generation campaigns, lookalike audience campaigns and carousel ads.

The Digital campaign consisted of Organic Facebook posts (content agreed via a prescheduled topical and relevant content calendar) and a paid Facebook Advertising targeting a potential audience of thousands of people using a researched profile.

All aspects of the Digital Marketing campaigns were reported to McGarrell Reilly Group and in turn they were communicative on the sales driven by the campaign.

By the end of the third month of the campaign we had reached over 713,000 people on Facebook and driven over 25,000 visitors to the Stepaside Park website.

Key Activities

We measured all the activity that was generated by our online campaigns. We monitored traffic to the website, Facebook Likes, Facebook post reach, leads generated and Cost Per Acquisition.

By measuring all of these elements we could ascertain what was working best and ultimately what was resulting in sales.

Services Provided

  • Consultency
  • Marketing strategy
  • Account management
  • Copy writing
  • Graphic Design
  • Facebook Marketing
  • Facebook Advertising