Noonan construction

  • Project

    MeadowVale, Arklow

  • Client

    Noonan construction

  • Date

    October, 2016

  • Project Category

    Digital Marketing

  • Project Evaluation

Strategy and tactics

MeadowVale is a development of 3 & 4 bedroom houses in Arklow, County Wicklow. The developer and estate agents released a limited quantity of new homes in the development in Q4 2016.

Noonan Construction required a short turnaround in the delivery of a targeted digital marketing campaign for the launch. This was the first digital marketing campaign for the development and proved to be a great success – a very efficient tool to target the right buyers for their homes. We created a story and personality around the development and content directed at the buyer profiles being revealed.

The Results


houses sales attributed


website traffic via Facebook


houses sold in 1st month (50% more than projected)



Services Provided

  • Consultancy
  • Marketing strategy
  • Account management
  • Copywriting
  • Graphic Design
  • Facebook Advertising
  • Facebook Marketing
  • Community Management


Neil Noonan

We employed the services of Red Man Media to run a digital marketing campaign to boost awareness of our new showhouse in Meadowvale, Arklow. The results were staggering – 80% of the purchasers in Phase 1 initially heard of the development through the facebook campaign. Barry and his team expertly managed every function of the campaign, which enabled us to connect directly with our target market in a very cost-effective manner.”

Neil Noonan

Director Noonan Construction