Mozilla Reveal New Brand Identity

5th December 2017 Red Man Media

Mozilla, the maker of the Firefox web browser, recently launched their new brand identity. This new identity consists of a complete refresh of their logo, voice and design.

This transformation marks a departure from their previous brand identity, and according to Mozzila’s description on their Youtube channel, the reason for the revamp in identity is ‘because we are committed to ensuring the Internet is a healthy global public resource, open and accessible to everyone, we’ve designed the language of the Internet into our brand identity’.

By ‘designed the language of the internet into our brand identity’ they mean this:

As you can see, Mozilla have inserted the way URL’s are formed into their new logo to reinforce the belief that the internet is at the heart of Mozilla. They continue to explain that they ‘are committed to the original intent of the link as the beginning of an unfiltered, unmediated experience into the rich content of the Internet’.Keeping in line with the ethos of championing open source license, Mozzila have announced that the font for the new logo is available for free.

Although there has been some criticism about the identity refresh, mainly from Gizmodo and Youtube comments on the launch video (no surprise there), we have to say we quite like it!

It’s simple and memorable and we believe that simple design is the best design.

This brand refresh reflects what is at the heart of the Mozilla mission, an open source internet that is inclusive for everybody who uses it and that’s something we can get behind.

On a broader note, brand identity revamps can be a lot of work, oftentimes to the surprise of clients. A lot of the work that goes on behind the scenes, that go unseen to the client, can be very time-consuming.

Mozilla did a good job in outlining the whole design process that we highly recommend giving a read.

To see how extensive a design rebrand is, you can get the whole Mozilla low-down here.