Marianella Rathgar

Cairn

  • Project

    Marianella Rathgar

  • Client

    Cairn

  • Date

    October, 2016

  • Project Category

    Digital Marketing

  • Project Evaluation

Company Background

Cairn is an Irish company building new homes with an emphasis on design, innovation and customer service. Cairn was developing Marianella – a luxury serviced development of apartments, penthouses and houses in the heart of Rathgar.

The Results

560

increase in website traffic producing 9,756 user sessions

260000

People reached with Paid Ad Campaigns

942

Qualified Leads

Key Activities

With Cairn we wanted to craft a brand around the history and prestige of the location – a new chapter in the story of Rathgar. Working with the agents, third parties and local businesses to develop the content and story for use in our Facebook Standard posting and in Paid ads.

The aim was to curate a luxury image and build a long-term reputation of quality that people would associate with the name Marianella. We also completed graphic design work in order to generate a library of aspirational visuals.

Working with their in-house team we created a branded auto-responder for registrations to invite them to connect to the social channels and to give details on the launch date.

Services Provided

  • Content Marketing
  • Digital Marketing
  • Graphic Design
  • Facebook Ads Management
  • Community Managment