Strategy and tactics
The Digital campaign consisted of Organic Facebook and Instagram posts (content agreed via a prescheduled topical and relevant content calendar) and a paid Facebook and Instagram Advertising targeting a potential audience of thousands of people using a researched profile.
We measured all the activity that was generated by our online campaigns. We monitored traffic to website, Facebook and Instagram Likes, Facebook and Instagram post reach, leads generated and Cost Per Acquisition.
By measuring all of these elements we could ascertain what was working best and ultimately what was resulting in sales.
All aspects of the Digital Marketing campaigns were reported to Winterbrook and in turn they were communicative on the sales driven by the campaign.
- Weekly creative, design and ad setup and reporting sent for approval.
- Weekly updated graphics and imagery and creative around content.
- Sharing, tagging, engagement and messaging.
- Using agents profiling information on recent buyers for targeting in Ads to create a highly targeted lookalike audience.
- Content Marketing
- Digital Advertising
- Digital Marketing