Abbots Grove Knocklyon

Winterbrook

  • Project

    Abbot's Grove, Knocklyon

  • Client

    Winterbrook

  • Date

    October, 2016

  • Project Category

    Digital Marketing

  • Project Evaluation

Strategy and tactics

The Digital campaign consisted of Organic Facebook and Instagram posts (content agreed via a prescheduled topical and relevant content calendar) and a paid Facebook and Instagram Advertising targeting a potential audience of thousands of people using a researched profile.

We measured all the activity that was generated by our online campaigns. We monitored traffic to website, Facebook and Instagram Likes, Facebook and Instagram post reach, leads generated and Cost Per Acquisition.

By measuring all of these elements we could ascertain what was working best and ultimately what was resulting in sales.

All aspects of the Digital Marketing campaigns were reported to Winterbrook and in turn they were communicative on the sales driven by the campaign.

The Results

5344

Website visits

100

Registrations

161816

Ad reach

Key Activities

  • Weekly creative, design and ad setup and reporting sent for approval.
  • Weekly updated graphics and imagery and creative around content.
  • Sharing, tagging, engagement and messaging.
  • Using agents profiling information on recent buyers for targeting in Ads to create a highly targeted lookalike audience.

Services Provided

  • Advertising
  • Content Marketing
  • Digital Advertising
  • Digital Marketing
  • Marketing